Brand Creative Lead
- Marketing
- Jakarta Barat
- about 1 month ago
Description
- Lead the development of each brand's creative universe.
- Define product concept frameworks (problem-solution, ritual, mood, lifestyle, or emotional benefit) before copy and design execution.
- Create end-to-end campaign concept, including campaign idea, narrative arc, hero message, emotional hook, and experiential angle.
- Lead co-branding and collaboration concepts, ensuring strong narrative alignment between brands.
Requirement
- Bachelor Degree in communication, marketing, branding, creative strategy, design management, advertising.
- 4-5 years experience in brand creative, concepting, or creative strategy roles within beauty, personal care, fragrance, or lifestyle industries.
- strong background in brand storytelling, product concepting, and campaign ideation
- experience work closely with copywriters, designer, and brand manager
- ability to think both strategically and creatively, translating business objectivea into compelling brand concepts.