Brand Executive Development (Bali Boat & Bali Dancer)
- Marketing
- Jakarta Barat
- about 7 days ago
Description
- Conduct trend and competitor analysis in fragrance & body care.
- Gather consumer insights and translate them into product recommendations.
- Support product concepting, including naming, claims, storytelling, and positioning.
- Prepare development briefs and coordinate with R&D, regulatory, and supply chain.
- Ensure development meets timeline, quality, and cost targets.
- Develop packaging content (claims, copywriting, usage, product story, BPOM compliance).
- Coordinate with creative and packaging teams for artwork revisions and approvals.
- Ensure alignment with brand identity, values, and premium positioning.
- Assist in pricing, margin, bundling, and SKU planning.
- Monitor product lifecycle and recommend improvements or phase-out.
- Prepare product decks, training materials, and claims support.
- Support product launch and cross-team handover.
- Manage timelines, vendors, and documentation.
- Monitor post-launch performance and provide improvement insights.
Requirement
- Bachelor Degree in Brand Management, Marketing, Business, Comunication, Product Development, or related field.
- 1-3 year experience in beauty/personal care/lifestyle brand, FMCG product innovation, brand marketing or produc development. Fresh Graduate with relevant internship experience may be considered.
- Strong interest and analtytical skills.
- Good copywriting and commuication skills (Bahasa Indonesia & English).
- Ability to coordinate multiple stakeholders and project.
- Familiar with Microsoft Office/Google Suite.
- Plus point: knowledge in fragrance notes, formulation basics, packaging material.