Assistant Brand Manager
- Marketing
- Jakarta Barat
- about 9 days ago
Description
- Support brand strategy, product development, annual plan, and campaign calendar.
- Monitor product development from ideation to launch, aligned with trends, consumer needs, and brand positioning.
- Develop brand communication (copy, messaging, storytelling) and ensure consistency across all touchpoints.
- Conduct market research, competitor analysis, and track performance (sales, market share, ROI) for data-driven insights.
- Support budget management and reporting.
Requirement
- Bachelor’s degree in Marketing, Business, Communication, PR, or related field.
- 3–5 years’ experience in brand management/product marketing/FMCG or retail (preferably beauty, grooming, lifestyle; male & mid–upper segment).
- Strong strategic and analytical thinking.
- Understand product development and innovation process.
- Good project management and multitasking skills.
- Creative with strong storytelling, communication, and presentation skills.
- Proficient in Microsoft Office and data analysis tools.
- Fluent in Bahasa Indonesia and English (spoken & written).